People of insight are welcome to accompany me to write together. You will not regret reading my article. If you think deeply, you will see the Internet revolution in the next 10 years in advance. I know that "vision" is for most people. It doesn't matter. Many people work hard in their lives to build their own small lives, but why not try to participate once?
How does history liberate individuals step by step?
In the feudal era, the "scene" (i.e. country and family) of people's life was built by religious brainwashing and conquering and ploughing. The "stable and centralized social scene" can summarize the basic appearance of the entire feudal era.
Compared with the tribal era, because of the national force and army, this era opened up the power to "let people pursue a stable life", but the centralization of the monarchy also made the people "the hard labor of the feudal society."
When the era of great navigation came, the birth of the bourgeoisie created a "scenario of plundering and trade." The new class absorbed social funds and labor through its powerful power to create the scene, and thus created a political position and gradually occupied the position of the social ruling class. .
This era ushered in "the power to let people freely pursue wealth," but it also created many "slaves who screw the wealth machine."
The Marx era is still in the early stage of capitalist society, the productive forces are far from being developed, and the proletariat has not yet been able to completely stand up. When can the proletariat completely stand up? When the proletariat has the power to build the scene of its own class, it is different from the small peasant scene under feudal centralization and the enterprise scene of capitalism. The proletariat must build its own scene, that is, the "co-construction scene".
If one word is used to summarize the proletarian scene and contrast with the former, then it should be "individualization."
1. Do you know the historical significance and historical evolution of the scene?
Scenes are the basis for human society to be distinguished from animals, or "humans build scenes" are the basis of human society, and "natural scenes" are the basis for everything.
Natural scenes have created Cordyceps and wild animals, creating hundreds of millions of biological forms in the blue sky and ocean. Everything is adapting to nature. Only people have learned to use nature, and coordinated with tools to build primitive social scenes, gradually forming a unique human society.
So the difference between humans and everything lies in the ability to build scenes collaboratively. When primitive people lit a bonfire for the first time to create a social scene, language was born and tribal relations deepened.
After entering the feudal era, the feudal class who was good at enclosing territories and expanding the country built the national scene, and formed a social power structure with a very small number of landlords as the power center. This narrow power structure enslaved the overall scientific, cultural, and economic development. Gradually rest on its feet. From the electoral system that served the feudal class, the imperial examination system, to the following eight-legged essays, it became more and more critical, and progress was achieved because of external forces. The more you stand still, the more difficult it is to evolve peacefully, and the more you need to pay the lessons of blood and tears.
In contrast, those who seize the power of rule by war will continue to refine the feudal ruling mechanism to serve themselves, complete the mission of their own era without the flexibility to change, and eventually form restrictions on the bourgeois group. Capitalism is the same. The power of science and technology has continuously strengthened the power of capitalism, and has constantly figured out the law of capitalism's efficiency improvement. At the stage of "overproduction" as Marx called, the working class has become the object of their play.
Some people say that there are always people who will be the nails of the capital machine, and there will always be people in this world who will do low-end jobs and consume their youth, but is that true?
In feudal society, everyone is comforting themselves, there are always people who want to be slaves and funerals. But when the social structure changed, they were liberated. From a historical perspective and looking at the problem with a developmental perspective, we know whether it can be changed and how to change it.
The fundamental purpose of human society can now be summed up in one sentence: to develop advanced productive forces that can grow exponentially, formally distinguished from the survival trajectory of animals.
So what is the process to get to this point?
1. Ancient humans need to stabilize, develop culture well, and lay a social foundation
2. Farmers need to improve production efficiency and develop science and technology on the basis of stable food, clothing, housing and transportation
After this process is over, mankind has moved from the tribal era to the capitalist era, completing the transition from low-level animals that rely on the sky for food to holding high-level technology, and the energy is completely out of the biological level.
The first two processes can be called "hard accumulation". It relies on pure labor and is a foundation piled up with blood and sweat. After the first two steps, do I still need to be a slave in the third step?
Do not!
What will happen if the productivity of vertical efficiency is developed to the extreme? At this time, demand and creativity are very important. Marx saw problems with the capitalist exploitation mechanism as early as 200 years ago. In fact, Zeng Ming also mentioned in the book "Smart Business" that verticality will reduce innovation. , The voice of self-organization is endless, and various self-organized and scene-oriented prophetic articles have been released five years ago.
Humans are social animals, and technology will continue to deepen collaboration
So what is collaboration?
All collaborations in human society are based on scenarios. In history, all scenarios were built by rulers. Rulers include tribal patriarchs, feudal aristocrats, and capitalist tycoons.
When society develops into socialism, the ruler will become "every individual". From the perspective of physics, it will develop to a more micro level to build a cooperative mechanism, and "entropy" must be increased.
Ruler of increasingly subtle scenes!
From the feudal scene to the capitalist scene, a series of corporate market economics research has been initiated, which represents the complexity of the scene. In the future, this scene will enter the scene of socialist "co-construction", the complexity of "entropy" Will further increase.
Whether we study, do work, or do careers, everyone understands that the essence of all progress includes "entropy increase", and history is the same.
Since human history itself is based on “cooperatively built scenes” and is constantly refined, since the scenes will become more detailed, and the scenes must be built by more subtle groups and broader masses, then every reader It should be clear now:
"Individuals need a tool for collaboratively building scenarios"
When you get here, you can enter the topic~
How can individuals obtain a tool for collaboratively building scenarios?
At this time we are going to talk about "scene construction" related knowledge~ Yes, how to build a scene?
In the era without information technology, there are only two kinds of scene construction. One is the scene construction in fantasy, which you can understand as the cognitive scene of "common fantasy", and the second is the scene that is piled up with materials. For example, McDonald’s, Starbucks, casinos, KTV, etc., this is the scene construction of social foundation, which is the entropy increase of the "scene" of human society.
Capitalism emphasizes the invisible hand and allows the market economy to lead the people to make money and do business on their own. In fact, it encourages the people to build scenes collaboratively, but in this case, the collaborative construction of scenes is very inefficient.
In the Internet age, when information technology came out:
Incredible!
The Internet has created a lot of virtual scenes. There are virtual scenes everywhere on the Internet: groups, games, blogs, and information streams are all online scenes, bringing people such values as "entertainment, poor information, and social interaction."
This is not over yet, the scene created by the Internet has exerted an influence on offline! Take take-out, for example, so many members, activities, and brand stories have created a new image of the store through online methods. The so-called take-out platform is nothing more than hard work on scene creation.
The Internet has even mobilized labor: takeaway boys, errand runners, and skilled traders. The Internet has built many scenarios. I will not list them one by one. Everyone is immersed in the Internet for a few hours a day. How can I not know.
This brings up a trend that cannot be ignored:
In the information age, the threshold to build a scene has been greatly reduced!
why?
Because information technology has brought the scene into a larger, more subtle, and lower cost, but it has the advantages of higher efficiency and higher attention! !
This means that the tools of the individual collaborative tool scene contain huge historical opportunities!
2. Internet technology is a technology that empowers individuals from its genes?
After reading Kevin Kelly's "Out of Control", you will find that there are many group networks in the world. There is no ruling class in this network, but countless small individuals maximize the interests of the group through the form of networking.
You will find that the fundamental purpose of all networks is to accelerate the exchange of information between individuals, and due to the complexity of human beings, all communication must rely on scenes to generate value replacement and benefit the whole. So obviously the fundamental mission of the Internet is to allow individuals to interact. Establish a new scene more suitable for value replacement.
The scenarios that are more suitable for value replacement must be more microscopic, freer, and capable of creating greater "entropy increase".
However, the current Internet is used as a way of improving efficiency since the second industrial revolution.
Efficiency improvement refers to vertical production and sales from top to bottom;
networking refers to bottom-up user-led leadership, which is in line with Darwin's natural elimination thought.
The second industrial revolution gave birth to machines for the first time, gave rise to company systems, and produced a series of data science and management methods related to efficiency improvement;
Since the emergence of the Internet at the end of the last century, it has continuously empowered existing industries: communications, entertainment, and traditional industries in accordance with the empirical thinking of improving efficiency. The specific form of expression is to use information technology to create online communication scenes, such as WeChat; create entertainment scenes, such as Tencent Video; create travel rental scenes, such as Ctrip; but never consider empowering small and medium individuals.
Jack Ma is the first to empower small B and build a B2C e-commerce scene. Ma Yun said that empowering small individuals is the future. So after experiencing Internet technology empowering the industry and small merchants, what is the next step? You don't need to doubt, it is empowering individuals.
3. Tools that enable individuals to gain backhand control of scene building capabilities?
The foundation of human society lies in the scene. The essence of each class being able to occupy the dominant history is that the new scene absorbs more resources and thus defeats the old scene. The essence of empowerment is to give new individuals the ability to collaborate and build new scenarios.
In order to consolidate their rule and complete the historical mission of their own era, the ruling class at each historical stage has all exercised hegemony in setting up the scene. In feudal society, everyone must follow the basic norms in their own set of social scenes, and people are no different from slaves. Scholars, farmers, industry and commerce have clearly obeyed the control and lived very closed. In a capitalist society, everyone must bring the greatest benefit within the scenario set by the capitalist, the survival of the fittest, the parts of humans and machines undoubtedly, life in exchange for life materials.
The scenes of all Internet products are designed for capitalist machines, and they all have a complete mechanism of mopping up wool. For example, when you use Momo and Tantan in social situations, you must display according to the platform's personal display mode setting. In fact, people are very diverse, and such products limit the way you display. It reduces your actual social efficiency and accuracy, blurs your personal image to increase revenue for the platform, and plays with you through rules. This is the truth behind all Internet enterprise product scenarios.
If primitive people are content with natural scenes and will not work hard to create new scenes, human beings are no different from beasts, and sociality will not develop. In the Internet era, if all people obey the efficiency-improving thinking of the second industrial revolution and obey the control and arrangement of the scene, then human society will not be exposed to the Internet, and there will be any qualitative progress.
Most of us are playing with various scenes of capital, but we never reflect on it, because we have become accustomed to it. Do you really think that all Internet scenarios should be handled by large companies? Or did the 20 years of Internet development make you accustomed to this social phenomenon empirically?
Before primitive people lit the flames for the first time, they did not realize that it was this move that gave them the ability to speak language. Similarly, what kind of ecology will be born from a collaborative platform and what will it bring to human society. I can’t see the new things, but I’m sure that such a tool will be born.
4. Prospects for the application scenarios of self-organized products
Really tell the product scene!
When I describe a collaborative self-organized product to others, the other party often cannot understand: "What is the difference between a scene built by the masses and a scene set by the company?"
In their empirical thinking, the so-called scene should be designed by the enterprise to meet individual needs? Why do individuals build their own scenes! ?
Although I have deduced it from the underlying logic, it is obvious that some people can't understand it visually. In order to prove that this product usage scenario can be "concretized", I wrote this article.
— What is the difference between the decentralized self-organization scenario and the top-down product scenario created by the enterprise?
Is there any difference between the following two sets of pictures?
There is a difference. The right side of the figure has more order and less connection than the left side of the figure. It is obviously a top-down organization.
The left of the figure has more connections than the right of the figure, more creative combinations, and more possibilities for evolutionary elimination. Obviously it is a bottom-up organization.
Even a child can see the difference between the two?
The scenes built by the users themselves can be freely mixed with various elements. It seems that there is no overall order, but it is more in line with the individual's requirements for diversity.
The top-down scenarios have a unified order, such as: WeChat is the integration of instant messaging and information flow, and Momo is the integration of instant messaging and game scenarios. Each product has its own positioning, but you cannot be in the established product framework. Break free.
If an individual builds this scene, it will be very different. You can choose whether instant messaging needs to be combined with second-hand transactions, with games, and with information flow.
At the same time, the scale of the combination is different. I can choose to combine with the national-scale information flow or the self-media information flow of the community. I can choose to combine with the city’s take-out platform, or I can choose to The combination of a small store's takeaway, I choose whichever I like.
Give the choice to the invisible hand-the user, not a rigid structure.
Two keys:
Self-organization is to combine what you
want to combine to form a scene
This is the difference between "decentralization" and "top-down" scenarios.
The above is an example of an online scenario, the following is an offline scenario.
The offline scene is very closed. A shop on the street is a scene. You look in from the outside of the shop, and you know a vague look inside the shop. In fact, the scene of a store is very complicated. There are many people who come and go. Everyone has their own story. Everyone's image may enrich the atmosphere and style of the store (only when they are built together, you will find that all The matter is not itself, but a collection of social relations), every supply chain also has a story, every dish also has a story, but people can’t see it because there is no such flexible scene for them to help themselves. Show it! ! !
Do you need a self-organized, bottom-up collaborative scene platform?
It's like Xiao Ming is very good at singing, but the exam-oriented education only tests mathematics, physics and chemistry. How can you tell Xiao Ming to show his differences? His differences are not important in the existing system! ! This is that vertical scenes can only improve efficiency in one direction, and will never be personalized! ! !
You and I are both Xiao Ming!
There is a concept in extension theory called virtual and real conjugation, that is, through Internet technology and self-organization methods, more imaginary parts are added to the physical scene to enrich the content of this entity. For example, in a coffee shop, the manager built a coffee shop scene and placed it in the shop through a QR code, the advertiser built an ad scene embed, and a group of young people built a friendship scene embed, and these scenes were all linked to their personal via hyperlinks The other scenes, that is, the scenes are nested. In this way, you will find that the obstacles that vertical scenes bring to people are gone. People can go from scene to scene to see all the things they want to know, and build contact.
In fact, this is equivalent to traditional enterprises engaging in market cooperation, but it is just releasing their functions in a more micro-organization.
Is this coffee shop still the same at this time? No, it may be a place to socialize, a place to find opportunities, and a place to exchange value. The scene is infinitely expandable, which greatly reduces the efficiency of online resources and integration, and promotes the collaboration of the entire society. It is the wonderful ability of the self-organizing platform that is collaboratively built.
— How to build a self-organizing product?
You would say, can such a complex product be realized? With a set of product logic, can all users collaborate and build together? Are you dreaming?
Of course, the above scenario can solve this problem with rich text + QR code. All it needs is to change the way of thinking to design the relationship between elements.
Compared with the text hyperlinks of the World Wide Web, I call the links of the new platform: scene hyperlinks, which make scenes a medium for information dissemination.
As mentioned earlier, all information resources and funds will circulate towards the scene. The scene itself is the resource. This kind of information bridge is the best way to connect.
In short, primitives have nested functions, which can realize unlimited expansion of the scene.
Such Rongtuo is equivalent to expanding the depth and breadth of user interaction on ugc information platforms such as Douyin in a more thorough way. The end result is to allow more individuals to create many "decentralized" small nodes that can be "value exchanged". The value replacement of users in these nodes will greatly promote the development of the tertiary industry.
— What is the truth about every social development in history?
Finally, I want to talk about the nature of social development.
Every stage of human society has surplus value overflow, and in order to maintain its own rule, the ruling class in every historical stage will definitely prevent the overflow of surplus value.
However, these new humans continue to expand their ability boundaries through the use of overflowing surplus value, gradually shaping new social scenes, and eventually forces coexist with the old social scenes and even occupy a dominant position.
What cannot be ignored is that this part of the surplus value that has been hit by the ruling class has been deeply empowered by the past industries after it has matured: industry empowers agriculture, and information technology empowers industry. Why is this happening? Because the new era will always move forward on the basis of the productivity that has been achieved so far.
When feudalism and religion came to an end, and social conflicts were caused by plagues and wars, capitalism rose, and the accompanying strong national power made these countries stand out among imperialist countries, like the United States in the 19th century. It has become an industrial power, and Britain and the Netherlands have become maritime hegemons, which is enough to prove the power of the market economy. But should we shake the small peasant foundation of feudal society? Of course do not waver!
From a primitive society to an agricultural society, people still pick wild vegetables; from an agricultural society to an industrial society, people still grow land; from an industrial society to an information society, the secondary industry is still more important than the primary industry.
So one sentence can sum up the essence of human social development: scenes, overflows, new scenes.
The essence of progress: overflowing new scenes!
The overflow is manifested in the fact that today's productivity really meets people's life needs in all aspects, and is more than a thousand times richer than the material in the Marx era. There are tens of thousands of brands and positionings for offline clothing, food, housing and transportation, and online Internet Starting to compete for people's attention, everything that can be expanded online has expanded from text to video and games.
At this time, through the old way of top-down customization and subdivision to operate a scene, it is no longer suitable for this stage of social productivity.
remember? Japan began its economic crisis at this stage.
In this era, the market is ushering in a cold winter. Why is there a cold winter? Isn't it obvious? How obvious is it? What will happen after the cold winter? The new economy will rise, what is the new economy? Look at which surplus value is overflowing and which labor is overflowing. The so-called new economy means that users have the power to construct scenarios, guide resources and funds to tilt toward users' needs, and absorb value from the creativity of users' scenarios, thereby feeding back the entire industry The quality of the chain.
Yes, the collaborative construction of this product is the watershed between the capitalist era and the new economy. It could appear as early as 5 years ago. At that time, 4g was mature and various commercial forms had developed to a mature stage.
The cold winter has only become apparent in recent years. In the future, people's surplus value will be overflowed more obviously, the hidden contradictions in society will be more intense, and the potential for change will be greater. Therefore, I predict that this product will be soon! My prediction is never water without a source! !
I shot the forehead five years ago. It's so close to logical inference. Reading a lot is really good.
Having said this, I will connect all the above in series and make a summary for everyone:
The current social productivity has really been greatly enriched, and there will be a large amount of labor and capital overflowing in the future. All the overflows in history will have a new scene to be established, and this overflow is particularly important. Why? Because capitalism is coming to an end from the one-way improvement of productivity, just like Moore's Law.
One-way production and sales efficiency has been a bottleneck!
This historical period is as important as the transition from feudalism to capitalism. Their common feature is that there is a larger group that will dominate the scene.
The victory of capitalism at that time was based on the thinking of efficiency, as well as the thinking of plundering and expansion. He made all the means of production of the feudal small peasants become the basis of the industrial development of capitalist society.
The current situation of socialism is to accelerate the cooperation of the whole society through co-construction scenarios, increase the diversification of the society, and let all capitalist production capital and social resources tilt to us.
So how do individuals collaborate to build scenarios? We need to use the Internet to empower everyone with this tool. It is the design of a new platform that I have been talking about for five years. Through the form of rich text innovative connection, we lay the basic structure of the product and form an extensible primitive platform.
Then I will invest in this part of the group that has surplus value, and let this product slowly take root.
The self-organizing scene is the future!
Do you see it? History will always be the same, history will always be the same, what I'm talking about is good, I hope you can understand. Hope you can understand the value of my article.
I think I grew up following this wave of history. Coincidentally, that wave of entrepreneurship happened when I was in college, and it happened that the mobile Internet was on the verge of maturity. I found out just when I started thinking. This trend is something that everyone will put off the spur of the moment, and only I have picked everything up early.
The capitalist mode of production will retreat to the second line of the trenches of the times like the small peasant model of the feudal era. So we must always actively embrace change.
The basic laws of the evolution of human society have been summarized. Actually, the surplus value that is overflowing today is nothing more than surplus creativity and surplus long-tail resources. What you see is the sharing economy, Douyin, and the creation of platforms for all people, in the game Crowdsourced creation of maps, etc., all reflect such a trend. The new era is waiting for a singularity of opportunity and coincidence. A new generation of business leaders will rise, and he will assume the function of promoting all these developments.
Foresight is very important, wisdom is very important, thinking is very important, and argument is very important. A real war requires the accumulation of food and grass in advance.