In recent years, the development of the live-streaming mall system is in full swing. Both Internet celebrities and amateurs are rushing to participate in it and are changing people's lives with their own efforts. The live shopping system can really be done for a long time. I believe this problem is the doubt in many people's minds. This article will briefly analyze it.
1. Positive factors of the live streaming mall system
First of all, in terms of content, the live streaming mall system brings users a very novel experience.
Secondly, compared with traditional e-commerce platforms, physical stores have very rich sales forms. Combining audio and video, the products are displayed in an all-round way without blind spots, bringing users a good shopping experience, even comparable to offline shopping.
In addition, the entertainment effect brought by the live broadcast station system is also unexpected. One thing that is very competitive is that you can take advantage of people's fragmented time: brush the live room ten minutes before lunch break, and then order a new lipstick.
With the popularization of live entertainment, more and more "stalks" have become the unique entertainment method of the live shopping mall system . The entrepreneur Dong Mingzhu will live broadcast the goods, and Luo Yonghao will do the live broadcast. Li Jiaqi said, "Okay, Well! The topic of obtaining intellectual property patents quickly attracted the attention of the public, and also provided people with new topics after dinner.
Finally, and the most critical point, the live shopping system greatly facilitates people’s daily lives and saves them. In addition to the shopping and queuing time in the supermarket, a series of operations from shopping to receiving can be realized in the live broadcast room.
2. Negative factors of the live-streaming mall system
As the saying goes, things must be reversed. The sudden popularity of the live-streaming mall system has also brought a series of problems.
(1) Distributing center of inferior goods The popularity of
online stores has a lot to do with the high quality and low price of goods. However, behind the online stores, there are some illegal merchants who take the opportunity to sell inferior goods and infringe the rights and interests of consumers.
(2) Lack of user trust.
Exaggerated advertisements for goods, false information on transaction orders, and mercenary soldiers swiping the screen in the live broadcast room. These are also chaos in the live broadcast mall industry. At the beginning, some people may be deceived. For a long time, People are already "immune" to this, which can easily lead to a lack of trust.
(3) Inadequate market supervision
Because the current mall system has not been fully regulated by laws and regulations, many people take advantage of this to take advantage of the loopholes and cause chaos in the mall's live broadcast market.
3. The three major functions of the online shopping mall system APP development The three major functions of the
online shopping APP development are four key points. The development of the online shopping APP includes 3 major functional modules. The APP is customized and developed according to the needs of different user groups.
1) Live broadcast module, in the development of e-commerce live broadcast APP, live broadcast is the most important part. The audience can intuitively understand the characteristics and appearance of the product through live broadcast, and the carrier of the live broadcast APP can use personal influence and rendering The ability and the interaction of the audience trigger the user to place an order.
2) The e-commerce module, the basic module for the development of e-commerce live delivery APP, through the live streaming guide shopping, and finally carries the e-commerce ordering system, a stable e-commerce ordering system, which can bring customers a high-quality shopping experience, and A set of standard e-commerce processes is an essential part.
3) Social module, after the two functional modules of live broadcast and e-commerce, how can we retain and maintain fans or users who have already purchased? Social modules need to be added to the development of the e-commerce live social module app development to allow corresponding users A similar community is formed and maintained through regular interaction with fans by anchors or businesses to promote secondary conversions.
The live broadcast market must be done for a long time. It cannot be a short-lived one. It has a long way to go. We must strengthen norms and guidance and devote ourselves to user experience. With TV broadcast as a lesson learned, the live broadcast market cannot be offended again.