"Consumer Behavior (12th Edition)"
Recommended reason:
This is a study of the activity process of consumers choosing, acquiring, using and disposing of products and services in order to meet their needs and desires. It also includes various factors that affect this activity and process. By studying this book you can learn:
1. Learning to study consumer behavior helps companies win consumers
2. Learning to study consumer behavior can effectively help companies formulate marketing strategies
3. Learning to study consumer behavior is conducive to the protection of the ecological environment in the formulation of national macroeconomic policies
Learning marketing, understanding people’s daily behaviors, motivations, and studying people’s psychology are basic skills.
"Marketing: Principles and Practice (16th Edition·New Edition)"
Recommended reason:
This book is a practical book to enhance understanding. Reading this book absolutely requires patience. The core concept of marketing in this book is to "create value for customers, then create benefits from it, and manage customer value relationships", one of the must-have books for marketers.
"Marketing (Easy Reading for MBA)"
Recommended reason:
This is a practical book for the era of Internet entrepreneurship after the transformation of traditional enterprises. Marketing is actually a methodology, a method that needs to be mastered, thought and made at any time during the design, R&D, launch, and operation of the enterprise, but not It is just a kind of publicity rhetoric or event planning, the purpose is to use limited resources to create maximum profit.
"Integrated Marketing Communication: Planning, Creativity and Management of Brand Communication (2nd Edition)"
Recommended reason:
After studying this book, you can have a systematic understanding of the theoretical system of integrated marketing communication. This book starts with the evolution of marketing communication and mass communication strategies, focusing on the purpose, object, subject, characteristics, content, and strategy implementation of integrated marketing communication. Strategies and the effects of integrated marketing communication are discussed comprehensively and in-depth.
"Principles of Marketing (Asian Edition·3rd Edition)"
Recommended reason:
The author of this book is Philip Kotler, the father of marketing. Studying this book can understand that marketing is a very creative and profitable customer relationship science and art, and tells marketers that they must attach great importance to customer relationships. At the same time, the book also emphasizes: to establish a viable brand and brand equity; to attach importance to corporate social responsibility marketing; the importance of online marketing in the Internet age. Especially the marketing practices and stories of Chinese companies have unique and novel analytical perspectives.
"The General Book of Internet Marketing for Full Stack Marketers"
Recommended reason:
This book mainly introduces the knowledge of Internet market operation and marketing, as well as various positions extended to the entire marketing department. There will be an explanation of basic knowledge, actual work content and work experience for beginners. I hope to bring newcomers a smooth entry and to enlighten newcomers.
"Kotler Marketing Book"
Recommended reason:
This book is based on practical and comprehensive principles, guided by Kotler's marketing philosophy, and combines specific classic marketing cases in terms of how to conduct market research, formulate marketing strategies, enter the international market, and follow the trend of the times. , To teach you comprehensive and specific marketing methods and skills. A relatively classic marketing book.
"Marketing Revolution (Classic Retranslation Edition)"
Recommended reason:
This is a book dedicated to helping business people learn strategy quickly, letting people understand that tactics must have a competitive advantage to have a chance of success, and they must have an advantage in the entire category, and strategy is to implement tactics for a long time. The above strategy formulation process is indeed a marketing revolution.
"Deep Marketing: 12 Principles of Marketing"
Recommended reason:
This is a good book that explains clearly how marketing managers can lead marketing work and achieve qualitative changes inside and outside the organization. Integrate customer needs with the company's business processes, and then you can find a sense of ease in the process of leading the marketing work. This book can teach you this, a more thoughtful book.
"Explosive Marketing"
Recommended reason:
This book teaches us to learn: From the user’s point of view, explosive products must be able to grasp the pain points of customers and make customers scream. Only those products that solve the real needs of customers can bring customers a better consumer experience. In order to encourage customers to voluntarily share and recommend. It fully explained and showed us the whole process of creating explosive products.
"Global Marketing: Where the user is, marketing should appear there"
Recommended reason:
This book describes the future development trend of network-wide marketing and various marketing methods in the era of network-wide marketing such as WeChat marketing, live marketing, video marketing, search marketing, content marketing, event marketing, relationship marketing, etc., combined with reality The case was discussed in depth.
"Marketing Revolution 3.0: Marketing from Value to Value"
Recommended reason:
This book tells us a truth: to help companies go from being an independent and self-sufficient operator to an organism that breathes and shares fate with channel partners, shareholders, employees and even consumers, through the output of mission, vision, and values , And finally get a deep connection with consumers' thoughts, hearts and spirits.
"Hacker Marketing: Fight like Zuckerberg"
Recommended reason:
Digitalization has brought about an accelerated pace and ever-increasing complexity. This book will tell you how to overcome these challenges, by adjusting the management framework, so as to master the initiative of marketing in the mobile Internet era and maximize value.