At the beginning of the year, Brother Dao Dao read an article on the forecast of fashion trends in 2020 on Medium. The author made a lot of analysis from eight angles.
Now that 2020 is over halfway, the bar is as good as I am, so I decided to check if what the author said is correct.
The author says:
Although illustrations have been in product design for a long time.
However, it has only developed rapidly in recent years and has gradually become popular among people. It has become one of the most popular design elements. Adding illustration design to products can inadvertently give people a very natural and very human feeling.
The illustrations are very eye-catching, adding more details to our products, making them more personalized, and allowing users to interact with the product. At the same time, let our products "live", and easily
debut in many products . Therefore, it is a very effective method to add animated illustrations to describe the brand, products, services and stories when designing products.
Actually?
It is indeed the case.
For example, the Modao official website uses a large number of illustrations to illustrate product functions.
Or, add it to the banner chart to attract clicks.
There are many mobile products that will add some to the design.
But the ratio used is still relatively small.
The author says:
Micro-interactions exist in almost every app and website. If you don't believe it, you can open an app at will, and you will definitely see micro-interactions.
A good example is the "like" function in major apps.
Although we sometimes don't know which products are micro-interaction design, but they can be naturally integrated into the user interface. However, if these micro-interactions do not exist in the product, you will find that this product is so weird? ? ?Usually, in UI and UX design, sometimes even very small and very subtle changes can have a great impact on the product. I am not exaggerating! Micro interaction is the best proof.
Previously, iOS 14 at the Apple conference also talked about this issue.
There is also a "take a shot" function that is only available on WeChat.
Okay, I take it.
The author says:
3D graphics are almost everywhere-movies, videos, games, advertisements. As early as a few decades ago, 3D graphics have been introduced, and then continuously improved and developed every year.
At the same time, mobile network technology is also developing at a high speed. The new web browser function provides support for 3D graphics, enabling designers to design and implement amazing 3D graphics on the web and mobile interfaces.
Of course, putting the designed 3D graphics on the web and mobile interfaces also requires some specific skills and a lot of work, but the work you do can bring you very satisfied results!
The most representative of this is Apple's classmate. The 3D product images on the official website are everywhere.
The author says:
2019 is the most important year for VR. In the past few years, VR was mainly developed in the game industry, and most people's feelings are: very real! Very excited! I like it very much!
The innovation of the game industry will basically be introduced into product design, this is unquestionable, and so will VR.
Currently, it is rarely used in large games, but there are already in small games, such as Alipay raising chickens.
There are also cloud tourism and house inspections.
The author says:
AR has also made rapid development and progress in the past few years.
The world’s leading technology companies have invested millions of dollars in AR development, so we should expect to expand and develop this technology in 2020. Even Apple has launched its own AR toolkit ARKIT
3 to help designers and developers build AR-based products.
This is even rarer than VR usage scenarios.
The author says:
With
the development of VR/ AR technology and the design trends displayed on the most popular design platforms (Dribbble, Behance, etc.), this is probably the hottest design trend in 2020.
This is an effect similar to an embossment, a design element created in a realistic style/method that matches objects in real life.
This time, the quasi-material design style has many modern fashions, so its name is slightly modified: "new quasi-materialization" (also known as Neumorphism, Soft UI, etc.)
Isn't this the new mimicry of iOS14? !
The author says:
In the past few years, we have also noticed that many asymmetric layout designs have appeared in many electronic products, and traditional symmetrical layouts have gradually faded out of our vision.
In 2020, this design trend will also continue to exist.
The correct use of asymmetrical layout can bring more personality and vitality to our design, and will not be the same without creativity.
This is quite common.
The author says:
Stories also play a very important role in user experience in product design. As an introduction to brands, products, new features and services, we often see them on the landing page.
Storytelling is the best creative way to deliver content to users, and it is also what users are most willing to accept.
It not only has copyright protection, but can also be realized by using various visual design methods, including typography, illustrations, high-quality photos, bold colors, animation and interactive elements.
It feels like a universal trend, a normal trend~
Summary: Illustrations, new mimicry, VR, brand stories, 3D, micro-interactions, and asymmetric layouts are all current designs that are popular, and they have a continuing trend.