In the information age, everyone wants to do Internet-related business projects.
Because the coverage of Internet information is wider and it spreads faster.
The Internet has penetrated into all walks of life, and its impact on people's lives is becoming more and more obvious. Internet + has become an irreversible trend.
Nowadays, with the rapid development of the mobile Internet, how to obtain mobile end traffic has become an entry point for merchants to achieve rapid profitability.
The small program that went live online this year is the biggest mobile Internet business opportunity in the next 10 years.
Some big-name merchants took the lead in launching small programs, seizing traffic dividends and realizing a surge in revenue!
Many people predict that the small program is about to open the 100 billion market of mobile Internet, which can bring a huge wave of dividends.
Applet will reconstruct the Internet ecology
Before the WeChat applet appeared, downloading the app was not difficult, as long as you did n’t mind consuming data downloads and memory.
However, even if mobile traffic is getting cheaper today, the speed at which the phone's memory and network speed open the APP will seriously affect the user's experience.
Under the dominance of the App Store model, any awesome products can only be based on the Apple App store and the Android application market. Zhang Xiaolong, who is not satisfied with the "traffic portal", chose to use small programs to seize the "app portal".
But the applet is not to subvert the traditional App. 20% of the head app will exist for a long time, and the applet liberates 80% of the part, that is, the part that has not been used in your mobile phone for a long time.
With the rapid development of China's Internet, e-commerce is becoming more and more developed, and gameplay is becoming more and more diversified. Customers who were used to offline consumption were drawn online by e-commerce through various blind and blind promotion methods. At the same time, Internet traffic is increasingly concentrated in the hands of a few giants.
In the past, when e-commerce players fought a price war, brick-and-mortar stores could compete with giants, but now, when they form a network of tentacles and cover offline channels, you will find it difficult to find opportunities. Where should you go to find customers to achieve sustained growth?
WeChat, a huge platform with more than 1 billion monthly active users has become a new goal for entrepreneurs, and the core scenario of backing WeChat's 1 billion users is the offline scene. WeChat is exploring and innovating the offline way , Opening a door to the new retail road for physical stores.
Small programs are actually large programs
When the mini program was officially launched, Zhang Xiaolong, the founder of WeChat, stated that the mini program completely jumped away from the public account but was associated with it.
The public account is undoubtedly a very successful product made by WeChat. The small program and the public account are connected to provide functions for the content.
Then the "content + function" connection makes the public number less and less like a content platform, but is evolving into a real mobile website.
After going online, users quickly discovered that the most appropriate usage of the applet is simply not the case.
So which usage is most suitable?
Offline applications and direct applications of certain functions.
This reflects the convenience of mini-programs completely detached from the public account and providing ports in WeChat. Whether it is for scanning codes, shopping, games or videos, the direct application and switching of mini-programs allow users to experience the clues of WeChat super APP.
Although the power of WeChat has doubled Tencent's market value, WeChat also has its own dead spot, that is, he is only WeChat, and his positioning is in mobile socializing.
The small program directly linked to WeChat provides the grafting ability for the development of WeChat, and allows WeChat to find the long-awaited ability-scene application.
Where are the new opportunities?
Applet is the most important solution for WeChat's new retail industry. Through offline, social, and community capabilities, it can create a decentralized new retail ecological chain.
For example, for the owner of a flower shop, you can continue to cultivate your own one-third of an acre in the form of "personal number + group + applet".
In this form, it can help offline merchants to better control the strength of "WeChat Energy".
WeChat has become an infrastructure like hydropower, coal, and has a large number of users and attention. However, unlike the previous traffic platform, it also has a social relationship with users. With social relationships, not only can you quickly obtain traffic, but also Many new ways of interaction have evolved.
More importantly, at present, this platform is continuously opening up greater capabilities and permissions, payment capabilities, and small program capabilities, which can greatly promote the efficiency and experience of closed-loop transactions, which will greatly promote the prosperity of the entire ecology.
For the H5 or service number that everyone often contacts, the advantages of the applet will become more obvious.
In this era of explosion of information fragments, a small program that has no news to disturb, does not need to be loaded desperately, and is powerful and easy to share will become a new "trend".