Fight a lot of people insight into the tool do? Crowd portrait data to analyze how to use?

Currently a lot of insight into the tools search [crowd] tools have the whole amount of the product on the line, how do they use? How can it get better results, this issue will give you about this tool.

I. Introduction

Traffic analysis service provides people a lot about search promotion unit, the main features are:

1, supports viewing population within each custom unit directed account historical data and average data comparing competing products in the same performance oriented crowd situation;

2, unit portraits for visitors to analyze, view different gender, age, consumption, and local populations within the ad unit impressions, clicks, conversions and other relevant data.

Second, the operating Introduction

1, the inlet functions:

Promotion unit oriented crowd page: You can enter the promotion unit current page, click on the orientation of the crowd, the crowd in adding directional button side, there are people insight into the [search] entrance, click to see the crowd insight into the interface of this ad unit.

Finder page: You can click marketing tool, you can see the crowd [search] insight into the entrance, click to enter the mouth, insight into the crowd to see the search function interface.

2, using the method

First select unit name you want to view, if you pass the promotion unit [-] Click into the search insight into the crowd, the page that is displayed is the current population data analysis interface unit; if you pass [promotion tools - insight into the search elements to the crowd click to enter, you will need to manually click on the name of the corresponding unit, check the specified unit of population data analysis.

The first part of the interface for your current platform customization data unit in the case of performance oriented crowd, you can choose to view three days in the upper right corner, 7 days, 15 days, and one month of data. In each of the far right crowd orientation, view trends column, click the icon to view the data in contrast to the crowds and competing products in the directional orientation of the population without your promotion unit.

The second part of your current interface unit portraits of visitors crowd the page within your selected time period, you can view the ad unit in the last 3 days, 7 days, 15 days and one month, sex, age, and regional groups consumption, exposure, clicks, conversions and other relevant data.

For visitors to the second part of the portrait page, you can see [trends] column to the right of each type of crowd, view historical performance data of the present ad units on the orientation of the crowd.

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Origin blog.csdn.net/weixin_46703118/article/details/105307114