Here we give weight to explain the factors affecting commodity right, so kill the mutant, we must know why.
First, the main map details
the main impact of this diagram, we all know that uploaded 10 main map is necessary, to obtain the first main figure is a core element of the buyer clicks; second chart is to introduce the product features ; third chart is to introduce product characteristics. Before the three figures represent the preferences of buyers of the product and in line with what degree, so the front 10 map should make better use of copywriting and marketing programs to make better map. For this video the main map, categories and some shops open, but there is no temporary shop, these businesses have the main map video also do Oh, because the weight is larger.
Details page, too, affects the conversion rate and post frequent replacement easily lead down the right, so after our previous product was added if there is sufficient visual sense, do not easily modified, because when you have the right to trade freely modified and then re details page, easily lead to changes in commodity rankings.
Second, the composite score
for shops composite score, we all know the score rankings shop to shop right weight is more critical, we have to do a comprehensive shop, scores, pre-sales, after-sales, sales, evaluation, etc., in order to enhance their own shop the composite score, so the system will give more to show and more weight.
Third, the title to optimize
all know the title is our free search heavy traffic influencing a large part of the right, this whole matter in any business platform as long as it is a search for a large post articles here to tell some of the white friends one by one if you go and search After reading, then I am very straightforward to tell you, you scrap it. Refer to several major recommendations or authoritative posts, learn from others and then go to method practical operation.
This time will certainly be a friend asked me, how can I do? I'm done Why traffic or the same as before?
Then I ask if you simply rely on the title can be completely driven up the weight ,, then who would have a lot to learn to play the title fight is not on the list? On the other hand is the relevance: the relevance of the title, suggested that if the title is new at the time of optimization, we must pay attention to the details, the details determine success or failure.
Fourth, the refund dispute
Prior to this part of the refund account when the weight is a big one, which is leading to a lot of big shops at a disadvantage, although the shops are doing relatively well, but due to possible product quality, but off so that buyers can not be satisfied or is the big woods, what birds are, will result in a refund results in a high impact weight. But before the fight also made a lot of adjustments, the right part of this weight influence weakened.
Fifth, dynamic sales rate
dynamic sales rate definitely be a fight a lot as an indicator of the shop assessment, shops dynamic sales rate the greater the value, the better to improve store dynamic sales rate that we can start from three aspects: drainage (as much as possible the introduction of traffic flow more merchandise the opportunity to deal on the big), shop fight-related marketing (of a product does not meet everyone's needs), streamlining the number of goods (merchandise off the shelf or bad is not the main push even delete) to increase the dynamic sales rate.
Sixth, regulatory fines
penalties for violations that must not appear, after all, such a large platform, both the platform itself or not, for self-monitoring peers, we are not allowed to make mistakes, so some irregularities at the border, we must the brakes, not deviant. Once penalty points, not little impact on the weight of the two.
There are many other, including commodity CTR, conversion rate, product attributes of integrity, collection, evaluation, blueprint, etc., are directly or indirectly a direct impact on the weight factor. About weighting factors do not understand you want a deeper understanding of the words I can communicate or private comments to leave your questions, I will tell you all the tricks, and share their learning and growth!
Seven new
new shop, whether it is speed or the new rate, which is also a factor affecting heavy weights, usually large shops will place more emphasis on this aspect, of course, also based on specific categories may be.
Eight, the election shall
Trying to open the car well, first you have to clearance merchandise. I drove so many years, I have seen a lot of relatively dead end sellers. As one boast their own unique whole network lowest price, etc., as a long-term fight a lot of technical operations staff, most of the money is actually a glance to know better do not do. I do not want to own election shall say, because it is simple, here briefly about, style is sure to be tested! (Of course, here to exclude and very sales-based products) we can not use the seller's idea to measure the quality of a product, we want customers to say good.
On the car, the first to test a good picture, too little time discount store data if you can choose the peak of geographical Full closure premium population, keyword suggestions do something smart, you can bid higher than the industry average of 10%, so there is no show. If people want to open, then look at non-standard product or commodity standard products, it is generally recommended low upfront, with a map showing the proposed it, in order that the impact different views on product data, then the carousel.
Where the data have a certain flow, dozens of traffic may exist or accidental error, I personally usually customary 300 or more hits as the basis to reference. It should be note, commodity measurement may be poor section of the base, so the conversion can not control in this area, no problem under flow conditions the main reference case collection and customer service inquiries can be. There is also to say, no product shall as far as possible to measure not to do the evaluation basis of sales, in order to avoid bad data measured under a waste of money.
Nine, keyword
keyword is the core of our program, we look at an analogy can be said that the human heart. It directly affects our traffic and our people.
For example, large size women. This product, in the choice of words when the most important is the large size, so the choice of words when we are looking for as much as possible close to the large size of the word, such as large size, fat MM, big yards possession meat, increase fertilizer and so on, if not this kind of what happens, for this great women's category, in the case of bursting traffic, conversion will be miserable. So, keyword is the positioning of a product, so that buyers understand the most direct point of our product, you should be careful when choice of words.
Then the choice of words we usually how to choose? We are here to say that several commonly used:
1) fight a lot of the search drop-down box (some words flow naturally transformed)
2) For some words goods more representative
) split 3 title keywords, such as: large size women short-sleeved summer
4) assist third-party software
5) train search hot words ranked
6) competitors converted word
8) product attributes, riders own set of words
in the test keywords, to keep the feedback to filter the data, some words may be high but hits collection and transformation are poor, this decisive word deleted. What we want is a useful keyword, of course, if the word accounted for the entire flow of a larger plan to go a little bit lower cost until deleted.
X. crowd premium
we all know that to fight a lot of free traffic and natural search are thousands of thousand faces show, with different groups of people label this argument, but not a lot of searching thousands of thousand faces, and no crowds label, we only crowd premium .
When it comes to crowd the label to say here that many people do not understand what people tags are, in simple terms, a buyer of our products do click, browse, collections, inquiry, purchase, each of these operations will form the corresponding the crowd label. Each category will form a separate label crowd, see the products of the general population, click the article falls within the crowd for anything interesting, collection of goods is very interested in crowd, people buy goods is a big fan.
He said that the crowd, the crowd is a great role for an account, whether standard products or non-standard products, the crowd are to be opened. An account early on to divide, at the upper base is traffic and click-through rate, figure we all know is a key factor affecting hits, the crowd is equally important.
As an example, or women. Women big category we all know, for example, you are a younger goods, then we can not put older crowd, which also avoids some junk traffic does not meet our goods. Keyword optimization criteria tested with the same crowd, set a target hits, when the population hits enough to the conversion rate, click-through rate or input-output ratio to determine the merits of the crowd.
XI, creative
Many accounts do not, because CTR. There is no doubt that the view of the impact on click-through rate is the greatest, especially standard products. After the product has been labeled and non-standard products to distinguish, standard products we are accustomed to operating card position, after we Niyitegeka bit high-priced merchandise to show to let buyers can not impress this time attracted customers, is drawing plays seducer this role.
Why car diagram called creative map, we should say here about ideas. This interpretation is not transparent, the same price the same product, a grade two non pictures give people the feeling is not the same, which is why some artists in the industry and some three thousand monthly salary difference of thousands.
Before I read a person's post, saying that in fact the creative drawing and graphic does not matter much, which I very much agree. Original hand in hand, in how to skirt P to P nor can dress, many sellers on the details of the plan requires a lot of product, why not try to go when making plans to take the product more beautiful and more tall on it? Foundation shoot better than late to art to add color copy plus much better!
Train operation for so many years, have seen a lot of wonderful map, we call it "God figure." Some psoriasis, ah, ah text, which can fire Why? Of course, I am not encouraging people with wonderful chart, though such graphs on click-through rate will be much better, of course, will flow corresponding inaccurate. Ultimately, creative drawing, more important it is the creative above.
