2020 April 1, Luo announced that settled vibrato, open live with a cargo career.
Luo ups and downs of life
- High School dropout, reselling used books, second-hand car.
- In December 2000, to the Beijing New Oriental School Principal Mr Yu wrote a cover letter, interview three times before they succeed hired.
- From 2001 to 2006, Beijing New Oriental School teacher, a teacher, she felt no meaning, no progress, resigned.
- July 31, 2006, initiated by the founder of Overheating cattle Bo net was officially opened.
- January 9, 2009, Bullog domestic network server is shut down, Bullog network officially closed.
- In July 2008, Overheating open for business English training school in Beijing.
- In 2009, he began to "Mein Kampf" in the title, large-scale national college speaking tour.
- April 2010, published inspirational autobiography "Mein Kampf."
- In May 2012, the founder of Overheating Smartisan.
- March 27, 2013, Overheating SmartisanOS conference officially held.
- May 20, 2014, the first mobile phone released hammer, named Smartisan T1.
- October 31, 2019, leaving a hammer, beating byte formally accepted Smartisan.
- 2020 April 1, forced to repay the debt, signing vibrato, live with a cargo officially open.
High School drop out of Overheating in order to achieve economic independence, first went to the construction site sieve sand, then put off stall for some time, he opened a second-hand bookstore, went to South Korea to sell for some time aphrodisiac, reselling smuggled cars. Without exception, all failed, but no help had been deputy secretary of Ren Yanji Autonomous Prefecture father.
Economic pressures, Overheating need a steady income. To apply for New Oriental English teacher, locked himself in the house for two months back words, reported the New Oriental GRE class accommodation, closed for a month of training in Beijing Jiufeng mountains, farmers rented room in Beijing suburbs, faint day secretly to learn English. Of course there are reasons to pay New Oriental high, there is another important reason was the New Oriental around preaching idealism, which makes heart yearning Overheating 20s. This is just a 20-year-old boy who, at how much effort.
Overheating to the Beijing New Oriental School Principal Mr Yu wrote a cover letter, have failed the first two times, the third time, Mr Yu gave the last chance Luo, Luo grasp the last chance, his idealism, perfectionism Mr Yu impressed. This entry New Oriental.
While in New Oriental annual salary of hundreds of thousands, but he felt more and more New Oriental is dressed in a coat feelings, but pursued business interests hypocritical institution, which is incompatible with his idealism, so Overheating decided to resign.
Leaving New Oriental, founder of Overheating cattle Bo net, then mixed with a little different sites, Bullog serious content network only, not to engage in vulgar marketing. So, its website is very clean and fresh, without those sensational title of the party, and vulgar content. Some people have suggested hype Overheating and Sister Furong love to cattle Bo network marketing, is Overheating severe tongue-lashing.
Overheating the early years to the present camera connected, you will find that he is not just talks about the feelings, the name of idealism banner for his site. Overheating financial writer Wu Xiaobo evaluation, they also used the word "personality scattered Kensuke," the easygoing nature but honest.
Later, Luo said, "sturdy life without explanation, in fact, that sentence I said casually, people like us are suffering, became a generation of young people casually say a word motto."
After not teachers, and even micro-mesh Bullog shut down the old law out of the net red label, he wanted to change the world, he found the best way is not teaching, nor is it when a well-known, but the use of science and technology change world, it is so old Luo entered the mobile phone industry.
By this time, the mobile phone industry has long been a Red Sea, the major mobile phone manufacturers have already killing badly beaten.
In fact, when just entering the mobile phone industry, relying on the old law of personal charm, there are still a lot of people pay. But the success of marketing but could not cover up the failure of production. Finally, T1 mobile phones, sold only 250,000 units. And that year, it is hugely despised Overheating millet phone shipments of 61.12 million units. Earlier, he Overheating once boasted that "mobile phone hammer price if less than 2,500 yuan, I'm your grandson." Later, for promotional purposes, he put the price down to 1980 yuan.
T1 phone fail, only the beginning, then the T2, M Series, nuts series, is vigorous start, then a feather.
Supply chain is always a big problem, but not all issues. Overheating brutal management style, to pull the dead style non-critical details, outspoken caused by the harsh environment of public opinion, continue to face a funding crisis, have made Smartisan difficult, Gesanchawu came to close down the news.
In order to save the company, TNT Overheating has launched a workstation, air purifiers and other diversified products.
Unfortunately, TNT become a laughing stock. In the nest conference, presentation products continue to mistakes, is a complete disaster, suffered Overheating life's most embarrassing moments, under the watchful eye of thousands of people, he looks dazed and anxious, sweat streaming down from the forehead splashed . The high hopes of the air cleaner, the air quality in Beijing met the best year, nobody cares.
SMS short bullet like a brilliant flash in the pan, later changed to "chat treasure", that gold ingot icon, do not claim to know the spirit of the artisan Overheating is how to endure. Of course, the product eventually disappeared.
Later, he even arranged a hard core team of Smartisan also falling apart. Still later, even Smartisan part of the business are sold bytes beating, including mobile phone R & D team, but people did not want Overheating alone.
Luo was once asked at a press conference on the question, "how the evaluation will be nailed in China Overheating IT shame this point of view?" A: "! This is the pillar of shame shame."
Throughout the history of entrepreneurship Luo Yonghao, one sentence is "a successful entrepreneur losing streak." Commendable is that in Overheating confession, he admitted, Smartisan a total of 6 billion in debt, which he signed a personal guarantee unlimited liability of more than one million now has a more than three million.
Not filed for bankruptcy, this is the last of a stubborn reality severely eroded idealist.
Luo my eyes
Let me talk about my impression of the old law, and I was not really a fan of the old law, just bought a mobile phone nuts.
Siemens refrigerator was first beginning to drop him some understanding, that this man acted a bit unique. Later, from an English teacher, and founder of leaving training institutions, and later founded Smartisan finally get a debt.
Some say he was fine day, a hammer from his cell phone related products and several conference can see a lot of Japan-related elements. In my opinion, he is a paranoid, is a person trying to achieve the ultimate. Of course, his mouth from time to time like friends hate, hate the Friends, hate all the things he dislikes. That's his personality label, also advertised for nearly two decades, the style of the person, but also brought him numerous traffic, after all, the man who stood on the outlet, but the pig did not fly, but is wrestling plummeted, quite literally ruin.
In fact, I like to watch the old law conference, there is always the language does not startle, bragging force blow sky, the Friends of hate, burst foul language, but also talk clearly and logically, and then from the black, all kinds of pops on her face, the key is we all Luo like to watch the press conference, not directed at mobile phones go, but listen to crosstalk.
Luo do Smartisan OS that would be really paranoid pursuit of perfectionism. Used Smartisan OS people should know that there are indeed many user-friendly design, text messaging bullet, explosion, etc. These applications easy step to solve the problem.
Lo Hoi old conference, often late for a variety of reasons that often redefine 20:00. What impressed me most is the first conference TNT That old law on stage demo the rush he felt very fast hardware TNT, enough to change a human revolution in the office of a product. But, Luo ideals eventually escape reality, due to the high price, and no usage scenarios, as well as financial issues. TNT also announced to stop the project. Luo also severely beaten face reality pops.
Vibrato live, redefining 20:00
April 1, April Fool's Day this is not false, but also the first live Overheating days "with goods". 8:00 tonight, live Overheating first show dedicated to the vibrato, and I watch live life for the first time with a cargo is dedicated to the old law, while there are nearly 3 million small partners to onlookers. Transfiguration "with a cargo of" anchor, opened Overheating fans shopping mode, "with a cargo" the first product dedicated millet gel pen. Soon, Overheating getting better, next to the wood Zhu Xiao slightly cautious, "with goods" products to eat, drink, use readily available.
In nearly three hours of live process, Overheating introduced 22-day money merchandise, from millet mobile phones, projectors, smart wireless charging stations and other anticipated technology products, to high tea Zhong Xue, Chennai snow, Qiaqia , crayfish and other food and beverages, as well as facial cleanser, cleaning robot and other daily household items. Although there are slips of the tongue "roll-over" period, but there are also shelves of goods sold out of the "high light moment." Even ice Lu Wei, president of China, millet, Sogou CEO Ms. Yu also came to the studio interaction. The site also made hundreds of thousands of red envelopes, did not grab me. They know everything.
Millet hand
Remember the old Luo conference is how hate millet it? This is not a slap on her face it, feel then let the hammer powder and rice flour.
Once as a competitor in the field of mobile phones, Lei Jun Overheating and long tit-2 is difficult to imagine that one day people will work together. But life is what you could not guess, people did not expect that the official propaganda Overheating The first mobile phone "with a cargo" turned out to be millet.
At this moment, I do not know Luo snail powder and powder hammer heart what to think, but it actually happened. March 31, millet phone official microblogging announced Overheating live "with a cargo," the first mobile phone, millet is the dream for 10. Of course, millet official did not forget to laugh a micro, "When Overheating started selling millet phone, what a wonderful experience?"
In the warm-up rally in Overheating micro-Bo has been revealed tonight live room has about 700,000 red envelopes can grab, all I enlighten them with reason, and emotionally moving, perseverance, rub them with the comic, the brand's owner they agreed to talk to you after the collapse of the hair, you have to try luck
At 20:00 on April 1, small partners together bring a small bench, waiting for a serious Overheating appearance. Today, the old law did not redefine 8 o'clock, he finally time again. Luo needed sense of ritual, slowly into the live broadcast, an old friend of Zhu Xiao wooden hammer powder as guests echoed in the next, how familiar picture, full of nostalgia, although less than two years old Luo left a hammer. Lu Wei Bing, president of millet also joined the 500,000 concurrent live red envelopes.
Luo a shot to know there are wood! Overheating broadcast beginning, while the number of 283 million people online, get more than 5 million of vibrato sound waves, topped the list position, second only 340,000 of sound waves, brutally rolling.
Middle-aged roll scene
The live broadcast, technology products accounted for half. Half of technology products. As a former Friends of the business, and very old Luo meters this also come together with a cargo polar meters. Pole-meter projector as a product which appeared extremely meters CEO also appeared in the studio there. However, in the projector described process, Overheating slip of the tongue which is called "nuts Projector." After the staff member pointed out that slip of the tongue, Overheating said to apologize for the extremely meters, "said another brand has become." Then, Overheating briefly leave the studio, he said to "guard against shock." And said it made 100,000 red envelopes to apologize when the next broadcast.
Luo Lu Wei ridicule ice, "Recently you seem old quarrel, specifically did not look, I left the phone ring after the fight is not very right, so people think I like the fight, in fact, it is the circle of people forced to fight." Lu Wei Bing : "so you understand me?" Overheating: "very understanding, because I also come from this nightmare of."
Lu Wei ice throughout Duixiao, ridicule Luo, "I see you introduce millet when leaving the year a little rusty ah." Luo explained pushed his glasses up, "the terms of the individual components is not so read it slip. "
- No rhythm, the rhythm control does not work, unsteadiness
- No interaction, bland, a bit embarrassed
- Products are not familiar with, even proud of phone-related products are not familiar with
- For the first time live, no experience, no thank people brush gift
With a cargo of live trend
Because of the epidemic this year, everyone in the house, which also live with the fire of the industry, creating a Li Jiaqi Silvia myth. During the epidemic all men and women are holding the phone, the data show vibrato in downloads during the epidemic, active users, and so long ranked in the forefront during playback. This year the industry hit the line is very large, it also created a hot line.
It is noteworthy that, during a broadcast, including Nobuyoshi remember crayfish, millet gel pen, Procter & Gamble Ariel laundry beads and other goods, once on-line quickly sold out, sales amounted to tens of millions. It can be said, for the first time with a cargo of live Overheating is successful.
Overheating in the bustling vibrato live debut outside, more lively, intense competition between the development of live electricity supplier industry hot trend and broadcast anchor.
Will open with a cargo of live Overheating in the evening, Silvia had to open a live broadcast between Taobao and selling the world's first rocket; and deft female apprentice with a cargo of anchor Simba's head "no deer deer deer deer", had also to Overheating learn invitations sent out.
Silvia currently live on Taobao, Li Jiaqi is now soar flow superstar, there Sanda brother, Simba and other super king on deft with a cargo platform. With the exception of vibrato, it has not been to create a people familiar with a cargo of people before Overheating.
Or because of this, before Overheating live on, vibrato to give adequate support to live Overheating flow from the opening screen advertising to popular recommendation, it can be said heavily bet. It can be said, not only do the old law vibrato with a cargo of a brother, even to do with domestic cargo carry handle.
On the other hand it should also be noted that, on live electricity supplier industry, perhaps Taobao live, vibrato, deft indeed current live platform electricity supplier in the field of the head, but come one after another influx of players far more than giant here, including Jingdong, we fight a lot, mushrooms street, everywhere.
As for what kind of shaking sound Luo cooperation, is not known. After all, the old law is economic pressure was forced to join in live with a cargo industry. From the first live broadcast of view, at least a win-win, vibrato pocketed the eye, Luo also bring enough traffic. As for the future trend of how to develop, but also the elapsed time required to precipitate, to test it.
Epilogue
But I still support the old Luo, he was 48 years old this year, so he can toss him to continue to pick ourselves up, but this fall too, owed tens of millions in debt, he was under pressure He embarked on a broadcast industry. Can not be called inspirational life, is still not conclusive, but at least, is a Luo and ideas of the people, who dare to do things, no matter how many times he failed, beaten face numerous times, he will use his that is not the standard Mandarin, said: such is life, is not it, seriously you lose.
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