February due to the impact of new pneumonia epidemic, the global smart phone market suffered a major blow, municipal research agencies have announced the global smartphone rankings data, however, people are stunned conclusion counterpoint and market research agency Strategy Analytics gives very different, people doubts in the end who is the third?
Market research agency counterpoint data given show that in February the global smartphone market, the top five are Samsung, Apple, Huawei, millet, OPPO, the market share of respectively 21.9%, 14.4%, 13.2%, 9.2%, 8.2%.
Market research firm Strategy Analytics data given is different, in February the global smartphone market, the top five are Samsung, Apple, millet, Huawei, OPPO, shipments were 18.2 million, 10.2 million, 6 million Ministry, 5.5 million, 4 million.
Comparing two different visible largest market research agency, is on the third, fourth cognizance of, counterpoint believe Huawei, millet were ranked third in the global smart phone market, fourth, Strategy Analytics believes that millet, Huawei were ranked third, fourth.
In terms of market share, two market research agencies also have great differences. counterpoint believe Huawei, millet Samsung's market share is 60% and 42% respectively; Strategy Analytics believes that millet, Huawei were only 33.0% Samsung 30.2%.
Lead to market research agency data given there is a huge difference may lie in their different statistical standards, some market research agency statistics are shipments that are shipped from the phone company's shipments to the channel, the more there is this statistical method the big problem that might exist in a large number of mobile phone channels among the small number of phones actually reaches the hands of consumers, in February due to the retail channel almost all closed lower line of the Chinese market out of business, a large number of mobile phone retailers among backlog this part is actually still part of the inventory.
Some market research agency statistics are selling, that is, to reach the hands of consumers that part of the phone, this statistical fact, little more realistic way, the phone company is really handing your phone to the hands of consumers sales revenue.
There is a huge difference between shipments and sales of mobile phone companies have been quite common in recent years, the country has two mobile phone companies have large war of words that end, some mobile phone companies are like that is announced at the end of the quarter in their phones out shipments, forcing market research agencies carried out according to the data released by statistical analysis of the mobile phone business, after all, market research agencies do not want to offend mobile phone companies, which resulted in a different data given by market research agency always there is a huge difference, resulting in the city authoritative research agencies greatly reduced.
-------------------------------
Bai Ming Technology BMtech007
