All information and processes, are functional interaction with the user, it is inseparable from the transfer of information. The dissemination of information has three elements - users, products, information, and expand the information architecture and process design around their features and points.
Now, we assume that you already have a functional design program, the next step is to arrange a combination of functions in the manner of presentation of the product. This involves information architecture and process design.
All information and processes, are functional interaction with the user, it is inseparable from the transfer of information. Explicit function by external information, will expose themselves to the user, through these, to determine their own living environment and the stage of.
We can simplify the process of information transfer is three elements: user, products and information.
01 users
If the grouping by age, then there will be the elderly, children, youth; to sex grouping, there are male and female, neutral; age and gender combinations, the birth of a matrix of 3 * 3. This division is the group dismembered, determine different groups of styles and habits.
But this too is broken, the phase information and processes, we should be concerned about some common traits.
1. the limited attention
The limited here consists of two levels: the limited total amount of ①; ② single limited amount of information received;
This is well understood. We assume that the information is a kind of food, the user access to information by way of eating. Information through the mouth into the stomach. The size of the mouth is limited, the user capacity of a single meal can not exceed the capacity of the mouth; the size of the stomach is limited, even if the user increases the frequency of eating, which is still not exceed the upper limit of the stomach. Of course, some of the particularly good digestion, quickly emptying the stomach storage material, which is not in the scope of the discussion.
The mouth is limited, the limited information the user receives a single dose of; stomach is limited, so that the limited amount of information can be received by the final user;
2. The edge of the path-dependent
Edge path is cognitive psychology concept proposed by the psychologist Richard Petty. Petty believes that everyone in two different ways of processing information, namely, the core and the edge of the path path.
When the core path processing information, it would be more detailed, careful, and when the edge of the path to process information, is relatively simple sketchy.
In general, whenever there is a strong personal motivation, and have sufficient ability to understand the information, it will adopt the core approach path. In daily life, the use of additional treatment of the edges of the path.
Such as exams, interviews and other important scenes, generally use core path to treatment. However, as brush micro-blog, and other leisure drama scene to see, the commonly used edge path.
3. linear logic
If human birth, the Internet came into being, perhaps thinking that we are now thinking hyperlink. Unfortunately, we were born at the beginning, only the printed word.
The printed word typography, paper restrictions, affecting us use it. The so-called linear thinking, means that we can only unfold in a linear fashion for access to information. Characterized in that the largest linear and sequential logic.
For example:
① Xiao Ming in the school was hit.
② Xiao Ming to go to school today.
③ Xiao Ming lived in the Ming Dynasty.
④ Xiao Ming after 23 years married.
If it directly to the presentation of this information, it is jumping. Even after ① ② reverse the order be able to understand, ③ ④ ① ② with not the slightest logic.
02 Products
Product, it can be said is the carrier of information, namely the material. Google's material design that is built as a material control products. Products have three characteristics: the limited plane; the depth of the space; jump module.
1. Limitation plane
Internet products, the carrier generally is a mobile device; determines the upper limit of the size of the carrier of the flat panel display. If the painting analogy, the plane is drawing paper, drawing paper size and determines the degree of extension of the screen.
Compared to the PC side, App size is limited, we can not show more information. However, if the combination of the user's property that is the user's attention is limited, but an advantage. Restriction means focusing plane and a single decision-making easier.
2. The depth of the space
Product novice at the beginning of the design of products, often overlooked is that the product is a product of three-dimensional space, although it is presented in a way out of the plane. The so-called three-dimensional space, refers to X, Y, Z-axis. X, Y confined to the carrier device, not widely epitaxial. However, the Z-axis has unlimited depth.
It is this depth of space, only to meet the endless possibilities of virtual product different from physical products. Whether this is Super Mario invented a game, or electricity supplier infinite shelf space because of its nature and to create. Y-axis extending in the flow of information, but still behind the Z-axis as a support.
3. jump module
If we jump back and forth for a space than a block, then the product is allowed between the different spaces. Trade, for example. When we next online shopping, if access to fresh areas from the snack area, the middle area need to pass through cooked food. But not online, we can jump directly from the deli snack area. Even we can also jump directly from the shopping scene, go fiction area or chat area.
The same information gathered in the same space. While jumping different spaces is allowed between different information to be collusion.
03 Information
Information can be divided into single information and information group. For a single message, we can operate are: emphasize or weaken; for information base, we can actions are: association.
1. Stresses
Stressed we can use two methods: visual emphasis and duplication of information.
Xiao Ming to go to learn. Xiao Ming to go to learn. Xiao Ming to go to learn - this is the duplication of information.
Xiao Ming to go to learn - it's visual emphasis.
There are four visual emphasis: bold, color, font size larger, position placement.
2. Weakening
Weakening of the general weakening of vision, and perspective to emphasize the same way.
3. association
I.e., a single contact associated with the same information, the way may be employed are: container, close, nesting, classification;
Container: a container with the same packet together with other information segments; such cards, the same color, the same height; proximity: close to the same information; distance between the information and the distinguishing information; nesting: forming the same hierarchical relation information; example partakers arguments great argument, under the sub-sub-argument argument there; category: classified according to information structure has been formed; for example, goods can be divided into food, daily necessities, snacks, clothing, fresh and so on; the above three elements of information transfer features, during the specific design, the characteristics of the elements to be itself, the match between the elements as the basis, during specific design should follow the following principles:
Descending, first consider the large modules, then consider a small function point; the same level of information on the considerations together; think of all the information are listed, not folded, all tiles in one page; arrangement of information priority level determination between each other; different levels of information are folded determine the degree of depth space; or a process design module often not overnight. This time should first large modules feudal out, delineate territory. After this, you should think about sub-level module, instead of a single module in depth, the minutiae are clearly complementary.
When all function point are thinking clearly after the first show on the same page, then the user will be characterized by the distribution function points, confirming the importance of the information. The secondary information may or folded, or pop, or the next page.
# # Columnist
An advocate of lifelong learning Internet slash youth, good academic theory with practice and industry focus of new media, game operations planning areas.
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