Development mode
At present, there are two common network with a cargo of live red source development method:
First, shop platform, is a full platform
Platform has a whole mall, all anchors are service platform, the platform is more suitable for the sale of valuable goods (such as jewelry, luxury accessories) platform, the benefits of doing so are:
1, the platform is easier to control product quality, create a good brand image
2, the platform will have more room for profit.
Second, the anchor shop, their own profit
Anchor platform allows each shop, the tripartite cooperation in the platform or the platform directly with other (non-cooperation) link tripartite platform shop, the benefits of this approach are:
1, the platform more peace of mind, do not bother trivia purchase channels like
2, faster marketing, store within the platform will be to lead part of the flow
3, relatively low operating costs, the required staffing is relatively small.
Development details
In a live band with the goods in several problems, one is no understanding of the product through the system before the anchor recommended products, product introduction is not enough, to seize the key points of products, ineffective, low conversion. Second, there is no continuous output contents, after opened a live broadcast, you shut the shop leave, no follow-up, consumers have not remember the brand, the brand has gone. Third, positioning is not clear, many individuals do not understand the situation, the choice of platform will choose to live betta, eye teeth and other large broadcast platform, this is actually wrong, although high traffic part of the platform, but they involve entertainment-based content , wrong choice of how to reach the audience crowd eventually traded it? Fourth, traffic conversion rate, high traffic but contributed to low turnover, it must be the products in question, if the anchors have a problem, they can not attract so much traffic, there might be good enough, there is no advantage, the actual results and poor.
Then the upgrade is mainly reflected in shopping patterns:
First, the traditional business model, while electricity has changed the traditional offline shopping mode, make shopping more convenient, so that parity is more convenient, but mainly in the form of pictures too abstract, consumer goods could not see, look incomplete, feel, it is now unable to meet consumer demand for a more detailed understanding of the commodity. After all, just from the display of results, video> Picture> Text. And the information dimension live a richer, more intuitive and enable consumers to fully understand the product content and service information. Advantage Live, is to allow consumers into the shopping scene.
Second, consumers can communicate directly via live, and anchor (sellers), real-time questions and answers. Not only into social property, but also enhance the shopping experience large, commodities have a more detailed understanding and familiarity. That can fully understand the products, but also to narrow the distance between consumers and businesses.
1. effectively facilitate the user's consumption decisions. Compared to traditional electronic business platform, brings live with a cargo of more intuitive display of results, I believe many of my friends at the time of online shopping will have this problem, this dress does not fit it? How much should I wear size it? Even if you can ask customer service, but sometimes buy to wear after the effect is still unsatisfactory, it is obvious shortcomings of traditional electricity supplier. Live with a cargo can solve this problem by anchor site and try on clothing display, giving users a more intuitive presentation, increase user understanding of the product.
2. Flow obtain a more comprehensive way. As well as traditional offline store shop, in addition to loyal customers, obtain additional traffic completely random way, there is no effective way of publicity, in-store traffic can not be guaranteed. And live with a cargo system, anchor their own traffic, it can effectively drive traffic to watch live through their own fame; the same token, the star of traffic acquisition simpler way, his star power and publicity team to bring enough traffic.
3. Long-term stable supply relationships. Promotional discount is often used by many businesses to attract traffic way, this way to attract traffic instability, commodity price correction in the latter part of the flow inevitable loss, the loss does not have to feel bad for traffic, safeguard existing fans It is important, through consistent content output and excellent product quality, increase retention time of existing users, a long-term deal.
Live with a cargo system behind the development reflects the current mindset of the people changes in consumption, while sales of the product becomes lower threshold, the past need celebrity endorsements to sell, and now in the form of live can be sold, or even sell out more.