First, the largest share of fission misunderstanding
The article began to share an example.
Preceded by a friend, he was more likely to write articles.
Early, by writing the text has accumulated a fan of two or three hundred people.
So will the hundreds of people pulled a group, will do every day is to share in the group.
Share a month later, the group found old and spray sprayer at him, he did not know how to do? So the industry went to ask the god.
Great God says, this easy to handle, you just pay for the upgrade of this group is the group, after the article is no longer inside hair.
He did.
The next day, he announced the dissolution of this group, to look after his article into a new group, charging 599 a year.
That evening, he earned nearly 10,000 yuan yuan.
After hearing this story, originally intended subject of this article is:
To maximize the use of the community were realized, it is necessary:
share it
share it
Then share
Will themselves into an extremely transparent person.
KOL become among the community, people will naturally buy your single.
How it became KOL, outstanding commitments it?
Methods are many, mainly the value of output in community, sharing dry day.
Own good things, good things, things like points, are sent to the group, let others know more about you.
For example, you are doing the project, to pull a 50-person group, issued a 200-400 word project experience every day.
After adhere to six months to ensure that you become an expert in this project.
Therefore, the share is timely inspection, feedback manner.
However, is this really it?
Above all wrong!
Share aimlessly, only hand cultivation party!
When you need to provide them with value, the same does not pay.
To test this question, I own group, and that they do the test.
Because before the lecture's sake, pull a few groups, the number of about 600, have to share a lot of resources within the group.
Including but not limited to vibrato, no supply, and so a lot of fight.
A few days ago, I shared community maps realizable in the community after he asked a group of friends wanted to dismantling what project?
According to feedback, I found that drainage of watercress want to hear, a lot.
So he sent a message: To listen to people watercress drainage, private me 1.
A day or two, probably two or three individuals received a private letter.
Then I gave these people made pictures:
How to use a small number of fans to achieve short-term traffic doubled? Thoughts flow of ideas and experiences an Internet
Most people, after seeing this picture are silent.
After a friend told me, ask me, he pulled me add people did not?
I said no.
I just do it once filter
In fact, I just want to test.
I offer something in the group have a lot of it
When the group of friends if I need feedback, how would they do?
Finally, the discovery of something bad.
Even if you offer something no amount of free, people will not necessarily pay for you.
As of last Thursday, I pulled a few people?
3 people.
How to use a small number of fans to achieve short-term traffic doubled? Thinking their experience of Internet traffic 2
Why this group there are ten people?
The remaining seven are friends pull friends, I let them go.
About this case, I discussed it with friends, his words cut to the heart even more.
How to use a small number of fans to achieve short-term traffic doubled? Thinking their experience of Internet traffic 3
So, do not believe share some strange argument that create value.
Since the purpose of the Internet to do, is to make money and drainage.
Then starting directly from the results, to consider the process.
Your goal is to attract a lot of fans, which would cut off bits and pieces.
With a limited amount of fans, play the biggest role, this is the correct way of thinking.
So, the real subject of this article is:
How to use the existing fans, to achieve a temporary traffic doubled.
Teach you a few straightforward fission method now.
Second, the fission of free play
First of all I ask you one, to conduct fission, what is most important is that?
Of course, getting someone to take the initiative to add me.
That why people take the initiative to add me?
Because I meet him some kind of psychological demands, either money, or is love.
Therefore, the first step is to drain: BUST + limit buy products.
What is the point of explosive products, mainly referring to the following two points:
1, just to be there for life
2, stimulate people's curiosity, fun psychological.
for example.
Prior to a friend, opened a textile shop online, choose the location at the crossroads, but the business has been volatile.
Sometimes the day to sell 2000, sometimes day to sell 800.
So he wants to pass free gifts, forwarding mode circle of friends, to expand the facade of the flow of people.
It is actually very simple
You just forward of his article numbers to public circle of friends, set like 10, you receive a free gift.
His first election giveaway is toothpaste toothbrush.
But the effect is not good, no change in traffic.
He came to me and asked me to send what is good, in order to expand under traffic?
I say this thing toothpaste, toothbrush, many families for a few months, just to be not enough, there is no explosion point.
You try to change the storage basket, it is the kind of dirty clothes basket loaded, this thing is not only cheaper, but also big demand.
He did.
The next day, the third day, direct sales to reach 20,000.
So, if the next fission online, be sure to choose gifts for people touched, it is the kind of thing most people need.
If you choose to play fission products online, it is the kind of simple fun stuff.
For example, the loading force artifact, sign test, the number of tests ordered posters.
Before my friend broke two days by more than 1,000 people powder.
Operation is simple.
First, get the next two engage in a test of the poster, the user will be able to test constellation point or order number.
I want to get the test results, add numbers or micro letter public.
No public or micro letter after adding in the past, to the satisfaction of the results of course, your meal Mengkua.
And then tell the user, here we have a limited time special activities (original price 99 yuan)
You satisfied with the results of the test, the forwarding circle of friends, free little more in-depth testing opportunity, today only.
Many people were exalted comfortable, plus the hunger of marketing, it is willing to go forward, makes it appear superior.
So this thing together is more powerful fission
Because to meet the human greed, lazy, installed.
And no pre-sale, no worries.
Therefore, to fission, it is necessary to design a humane stuff
Either fun or interesting, or it can display the location, easy for you to forward other people.
This is for the free fission.
Third, pay fission play
If you asked, I would like to fission at the same time, but also earn money how to do?
This article focuses on coming!
This model, let us call it the temptation distribution model, design copywriting is this:
Large coffee leveraging bait + + super + negative risk distribution model promises.
Why do this? First of all, let us return to the beginning of the topic.
Want fission, we should let others willing to add you, right? Why did he want to add you?
Of course, in order to get some kind of benefit!
This advantage is also a bait, but also a desire.
A few examples.
Success you sell, the customer is not buying the course, but the desire for riches.
Sell luxury cars, customers do not buy luxury cars, is the desire to show off.
Selling cosmetics, customers buy not only cosmetic, but the desire to be beautiful.
So, pay fission copy of the first step is to enlarge the customer desires.
Here is an example:
"I was participating in a large coffee XX XX course, adding three days, it has earned 1,000 yuan (attached screenshot transfer)"
"I was participating XX XX large coffee of course, value for money deal, adding a week to more than half of his face acne (ugly before and after photos attached join, according to the US comparison)"
…
The second step, for distribution to further reduce the user's concerns.
"Now he's doing double eleven feedback activities, courses only 59.9 buy, you invite a person to buy a lesson, the return of 20% of the cost, invited the two to return 50% of the cost."
Distribution, similar to the company's partnership cents mode.
Some companies, it is this way, and encourage excellent employee shares.
The company earned every penny he can Fengeng cup, it will be more diligent work.
However, beware: most distributors do two, three dozen law is walking a fine line, four count MLM.
These two steps are done, the power has been great.
Would like to further increase the power, it is necessary to make a negative risk commitment.
This is not difficult to understand.
For example, you buy things in Taobao, the price of the pictures are satisfactory, received inconsistent with the physical afraid.
Then tell your customer: pro, this super bargain price, buy is to grab, our family support seven days no reason to return Oh ...
You might immediately the order.
Because you will find, I buy it does not matter, anyway, is refundable, so there is no risk.
For sellers, this commitment despite the risk of a refund, but it will greatly facilitate transactions, revenue is greater than the loss entirely.
Therefore, this approach is a lot of training institutions.
Some people think that because even if there is no effect, it will not really be a refund, but every man of honor.
Therefore, the copy of the final step:
"After the purchase of the course, listening is not valid, a full refund."
However, this is not the most subtle negative risk commitment.
Negative real sophisticated risk commitment is itself without risk.
For example, Amy Mongolia.
It is a text made public sentiment numbers, has launched a course "Mi Meng teach you a monthly salary of fifty thousand" course, direct commitments:
Lectures personnel "after three years pay no more than 50%", you can request a full refund.
This course was sold burst.
However, this negative risk commitment itself is a paradox.
You think, assume a new intern, monthly salary 3000, the 4500 is positive.
A few months have soared by 50%, you do not need to wait for three years.
In addition, after three years, most people forget this course, who really find him a refund?
Even if you really did not pay up, it will not go, three years wages unchanged, speak out, always a little embarrassed.
So the real risk of negative design is this:
"This course is a total of XXG, make sure you listen to 20 days .20 days listening to endless void, a full refund."
Real 20 days later, they had to forget you.
This is a very compact design of negative risk commitment, it can be used to reference.
However, even if you do the above three points, fission are not enough.
Some copy is also written in a very violent, why did not succeed?
Because he did not express it with the fans favorite language!
To be successful fission, we must understand the properties of fans, they often used to say!
Where to see that they like it?
Go directly to the mixed community!
You want to suck Baoma powder, you go to a community collection of Baoma, they say it written down.
You want to attract pink money online, you will enter the money online community, a model of their voice communication.
They often use the word, it is that they like, that is their desire.
Simple! Rude! Direct!
Only it will become consumers themselves before they can get their identity.
However, do not look at people who write articles in peer copywriting.
They also sell products, stood in their view, does not take into account what the fans want.
Really good copy, by no means feel, "Oh, he wrote in what looks like a very fast hardware."
But "I go, this is what I want, too Niubi!"
If you do not want to mix community, you see the following articles in peer messages.
See what they say, you imitate what!
This is the real fast hardware copy!
Carding four two ways of fission
Theme fission roughly like this, in order to facilitate better understanding, and finally sort out the next.
Fission, it divided into two types, free and paid fission fission.
1, Free fission (unprofitable)
Mode: + explosion point limit buy products.
BUST products: meet human greed, lazy, loaded, no pre-sale of products.
* For the next line: Life just need products (foot tub, storage basket ... Do not ask me why are these two, throwing money out of the test.)
* For online: fun, fun, display superiority (constellation, face test, loaded to force artifact ...)
Limit buy: This much said.
2, pay fission (available money)
Mode: + Niubi Niubi language routines = fast hardware copy.
Niubi Language: removed from the community, the article comments, look for the most stinging words.
Niubi routines: leveraging large coffee distribution model + + + super bait negative risk commitment
----Finish
Author: Sister-day policy
Source: Lu Songsong blog, please share.
