1、This application’s application-identifier entitlement does not match that of the installed application. These values must match for an upgrade to be allowed
本机上的项目的application-identifier和你现在运行的程序的application-identifier冲突了，删掉之前的就可以了。
2、Verify the Developer App certificate for your account is trusted on your device. Open Settings on iPhone黑10.3.3 and navigate to General -> Device Management, then select your Developer App certificate to trust it.
删掉后可能出现2问题，需要在设置->通用->描述文件与设备管理处点击证书，信任证书。